[1]金升辉.项目教学法在应用型本科院校《市场营销学》课程中的应用[J].现代农业研究,2018,(09):63-64.
　Jin Shenghui.Application of project teaching method in marketing course of Applied Undergraduate Colleges[J].Modern Agricultural Research,2018,(09):63-64.
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项目教学法在应用型本科院校《市场营销学》课程中的应用

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《现代农业研究》[ISSN:1006-6977/CN:61-1281/TN]

Title:: Application of project teaching method in marketing course of Applied Undergraduate Colleges

Author(s):: Jin Shenghui; Jilin Agricultural Science and Technology University,Jilin City,Jilin Province

Keywords:: supply-side reform; education in old age; direction; safeguard mechanism; policy

摘要:: 本文将以项目教学法为主，突出实践教学在《市场营销学》课程中的整体价值。文章分为三个结构，首先对《市场营销学》应用项目教学法开展教学的优势进行研究，而后则对《市场营销学》当前的教学现状展开分析，最终则分析了合理有效的项目教学法应用方式，希望文中内容能够为《市场营销学》教学人员提供一些教育改良方面的可用思路。

Abstract:: In the course of Marketing, it is difficult for students to apply their knowledge to employment practice if they only study the theory of marketing. Considering the key points of talent cultivation in Applied Undergraduate colleges, this paper will focus on Project-based Teaching method, highlighting the overall value of practical teaching in the course of Marketing. The article is divided into three structures. Firstly, it studies the advantages of applying project-based teaching method in Marketing, and then analyzes the current teaching situation of Marketing. Finally, it analyzes the reasonable and effective application methods of project-based teaching method, hoping that the contents of the article can be used to teach Marketing. The trainees offer some ideas on how to improve education.

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　Ma xin.The feedback research of online writing automatic evaluation system in the writing of applied undergraduates-- take the example of sentence correction network[J].Modern Agricultural Research,2018,(09):52.
[2]徐珊,杨菲,戴乐军.项目教学法在中职“农作物生产技术”课程教学中的应用[J].现代农业研究,2021,(11):62.

备注/Memo:: *基金项目：吉林农业科技学院2016年教改课题：项目教学法在应用型本科院校《市场营销学》课程中的应用项目负责人：金升辉作者简介：金升辉（1987.8），女汉族吉林省吉林市人吉林农业科技学院硕士，讲师，从事农业经济管理研究。

更新日期/Last Update: 2018-09-07