[1]黄婷婷.手机媒体环境下微信营销策略研究[J].现代农业研究,2018,(09):121-122.
　Huang Tingting.Research onWeChat marketing strategy in mobile media environment[J].Modern Agricultural Research,2018,(09):121-122.
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手机媒体环境下微信营销策略研究
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《现代农业研究》[ISSN:1006-6977/CN:61-1281/TN]

卷:
期数:
2018年09期
页码:
121-122
栏目:
推广与实践
出版日期:
2018-09-07

文章信息/Info

Title:
Research onWeChat marketing strategy in mobile media environment
作者:
黄婷婷
江西宜春学院经济与管理学院
Author(s):
Huang Tingting
school of economics and management, yichun university
关键词:
手机媒体环境; 微信营销; 策略研究
Keywords:
mobile media environment;  WeChat marketing;  strategy research
摘要:
信息技术的不断更新发展为人类的生活发展带来极大程度上的改变，与此同时为营销 带来革命性的变革，网络营销以计算机为载体，为企业的发展带来新的发展机遇。本文将简要分 析微信营销传播的主要环境，其中主要包含的法律环境、技术环境、市场环境等，并分析微信影响 的主要特点及主要策略，通过本文的分析及研究，促进手机媒体环境下微信营销发展。
Abstract:
The continuous update of information technology has brought great changes to the develop? ment of human life, and at the same time, it has brought revolutionary changes to marketing. Network marketing takes computer as the carrier and brings new development opportunities for the development of enterprises. This paper will briefly analyze the main environment of WeChat marketing communica? tion, including legal environment, technical environment, market environment, etc., and analyze the main features and main strategies of WeChat influence. Through the analysis and research in this paper, WeChat marketing development will be promoted under the mobile media environment.

参考文献/References:

[1]刘宏,艾春梅. 基于整合营销4C 理论的微信营销研究—— 以小米手机为个案研究[J]. 中国商贸,2015(01):17-19. [2]谢刚,李治文,戈琪,顾桂芳. 消费者微信营销接受度影响因 素的实证研究[J]. 管理现代化,2015,35(03):96-98+101.

更新日期/Last Update: 2018-09-07