[1]林冠颖.基于“新零售”的生鲜农产品供应链整合研究[J].现代农业研究,2019,(9):139-140.
　Lin Guanying.Integration of Fresh Agricultural Products Supply Chain Based on New Retail[J].Modern Agricultural Research,2019,(9):139-140.
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基于“新零售”的生鲜农产品供应链整合研究
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《现代农业研究》[ISSN:1006-6977/CN:61-1281/TN]

卷:
期数:
2019年9期
页码:
139-140
栏目:
农业教育
出版日期:
2019-09-10

文章信息/Info

Title:
Integration of Fresh Agricultural Products Supply Chain Based on New Retail
作者:
林冠颖
江西财经大学工商管理学院330013
Author(s):
Lin Guanying
Jiangxi University of Finance and Economics, School of Business Administration 330013
关键词:
新零售; 生鲜农产品供应链; 供应链整合; 超级物种
Keywords:
new retail;  fresh agricultural product supply chain;  supply chain integration;  super species
摘要:
近年来，新零售一直是中国资本市场的第一大热门，围绕新零售大量的资本疯狂涌入， 新零售更是进入了野蛮生长的时代。由于深受年轻消费者喜爱，加之互联网的快速发展，我国 生鲜电商持续蓬勃发展。本文选取当下快速扩张的“超级物种”实体店为分析对象，对其背后的 生鲜产品供应链进行梳理，并提出供应链整合策略，希望进一步对生鲜农产品供应链进行分析 和思考。
Abstract:
In recent years, new retail has always been the first hot spot in China's capital market. With a huge influx of capita, new retail has entered an era of barbaric growth. Because of the popularity of young consumers and the rapid development of the Internet, China's fresh e-commerce continues to flourish. This paper chooses the fast-expanding "super species" physical stores as the analysis object, combs the fresh product supply chain behind them, and puts forward the supply chain integration strate? gy, hoping to further analyze and think about the "new retail" supply chain.

参考文献/References:

[1] 王凤霞,陈亚娟,夏 爽“. 新零售”背景下生鲜超市商业模式 研究——基于多案例比较[J].商业经济研究,2018(22):35- 37. [2] 王宝义.我国“新零售”实践回顾与展望——基于上半场 “需求端”与下半场“供给端”转型期视角[J].中国流通经济, 2019,33(03):19-30.

备注/Memo

备注/Memo:
作者简介：林冠颖（1998.1-），女，广东肇庆人，江西财经大学工商管理学院本科生，研究方向：工商管理。
更新日期/Last Update: 1900-01-01