[1]杨娟雅,罗惠丽,马玉雪,等.乡村振兴战略下生鲜农产品智慧零售模式研究——以浦东新区农贸市场为例[J].现代农业研究,2020,(2):25-26.
　YANG Juanya,LUO Huili,MAYuxue,et al.Study on the smart retail model of fresh agricultural products under the strategy of rural revitalization——Take farmer's markets in Pudong new district as examples[J].Modern Agricultural Research,2020,(2):25-26.
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乡村振兴战略下生鲜农产品智慧零售模式研究——以浦东新区农贸市场为例
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《现代农业研究》[ISSN:1006-6977/CN:61-1281/TN]

卷:
期数:
2020年2期
页码:
25-26
栏目:
农业经济
出版日期:
2020-02-03

文章信息/Info

Title:
Study on the smart retail model of fresh agricultural products under the strategy of rural revitalization——Take farmer's markets in Pudong new district as examples
文章编号:
2096- 1073（2020）02- 0025- 26
作者:
杨娟雅; 罗惠丽; 马玉雪; 彭巧; 居鑫
上海海洋大学经济管理学院
Author(s):
YANG Juanya ;  LUO Huili;  MAYuxue;  PENG Qiao;  JU Xin
School of economics and management, Shanghai Ocean University
关键词:
生鲜电商; 乡村振兴; 农产品
Keywords:
fresh food e-commerce model; rural revitalization; agricultural products
分类号:
S-1
文献标志码:
A
摘要:
生鲜电商是近年来颇受业界关注的零售业态。该篇文章研究的问题就是如何将生鲜电商物 流问题、高用工成本以及专业的生鲜人才储备不足等因素通过智慧零售模式同乡村振兴结合在一起， 通过实地调查和软件分析的方式提供解决农产品上行难、物流运输困难等问题的方法，为振兴乡村提 供有力的支撑。
Abstract:
Fresh food e-commerce model has attracted much attention in the retail format industry in recent years. This article is focus on the problem of how to associate logistics problem, high labor cost and lack of professional fresh talent reserve with rural revitalization through smart retail model. Field investigation and software analysis are adopted to resolve problems that agricultural products are difficult to go up, logistics and transportation difficulties in order to provide strong support for the revitalization of rural areas.

参考文献/References:

[1] 罗云开. 电子商务研究概述[J/OL]. 商业经济研究,2019(21):4- 9. [2] 郑红明,伍肖. 生鲜电商经营模式研究[J]. 中国管理信息化, 2019,22(15):130-132. [3] 张明月. 基于供应链合作伙伴的“农超对接”效果评价研究 [D].山东农业大学,2018. [4] 刘元华,马贝贝. 新零售背景下生鲜电商O2O 社区店商业模 式研究[J]. 物流工程与管理,2019,41(08):118-121. [5] 于胜宇，金龙勋. 基于热量值角度分析中国食物供给与需求 [J]. 延边大学农学学报2017,39(03),68-73.

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更新日期/Last Update: 1900-01-01