[1]裴子涵,龚羽若,秦志伟,等.中药咖啡的市场分析和营销策略[J].现代农业研究,2020,(7):124-125.
PEI Zihan,GONG Yuruo,QIN Zhiwei,et al.Analysis and Marketing Strategy of Traditional Chinese Medicine Coffee[J].Modern Agricultural Research,2020,(7):124-125.
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中药咖啡的市场分析和营销策略
《现代农业研究》[ISSN:1006-6977/CN:61-1281/TN]
- 卷:
-
- 期数:
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2020年7期
- 页码:
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124-125
- 栏目:
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应用技术
- 出版日期:
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2020-06-25
文章信息/Info
- Title:
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Analysis and Marketing Strategy of Traditional Chinese Medicine Coffee
- 文章编号:
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2096-1073（2020）07-0124-125
- 作者:
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裴子涵; 龚羽若; 秦志伟; 邓家慧; 甘雨新
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江西财经大学
- Author(s):
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PEI Zihan; GONG Yuruo; QIN Zhiwei; DENG Jiahui; GAN Yuxin
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Jiangxi University of Finance and Economics
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- 关键词:
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中药咖啡; 市场; 营销
- Keywords:
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traditional Chinese medicine coffee; market; marketing
- 分类号:
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[S-9]
- 文献标志码:
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A
- 摘要:
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本文以中药咖啡的市场分析和营销策略为分析对象，首先介绍了我国咖啡行业的概述，接着
分析了中药咖啡的市场现状，再接着阐述了我国中药咖啡行业的目标市场，最后论述的发展中药咖啡
的建议对策，以便可以更好的做好中药咖啡的营销和发展工作。
- Abstract:
-
This paper takes the market analysis and marketing strategy of traditional Chinese medicine cof?
fee as the analysis object, first introduces the overview of the coffee industry in China, then analyzes the cur?
rent situation of the traditional Chinese medicine coffee market, then expounds the target market of the Chi?
nese traditional medicine coffee industry, and finally discusses the proposed countermeasures for the devel?
opment of traditional Chinese medicine coffee, so that we can better do the marketing and development of tra?
ditional Chinese medicine coffee.
参考文献/References:
[1] 史秋雨. 星巴克(中国)的市场营销策略分析[J]. 市场调查信息
（综合版），2019（1）：19-19.
[2] 常志远. 浅谈星巴克的市场营销策略[J]. 现代营销：学苑版，
2018.
[3] 雷晨光. 网络时代下的企业市场营销策略[J]. 现代营销旬刊，
2019.
更新日期/Last Update:
1900-01-01